CASE STUDY
Signage that elevates the experience of fitness, and helps members forget they’re working out.
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We worked closely with Styles Studios to brand their fitness studios as unique experiences that gets members coming back for more.
THE CLIENT
Styles Studios is an immersive cycle studio and fitness facility unlike any other.
Fitness gurus Amy Styles and Carrie Kepple had a vision to break the traditional health club model by bringing one-of-a-kind fitness experiences—not unlike boutique studios in Chicago or LA—under one roof. After two years of brainstorming and construction, they opened Styles Studio Fitness, which includes everything from top notch immersive cycling to yoga to strength and cardio—all in one place.
(Image: Styles Studios)
THE CHALLENGE
Help brand each studio as a unique experience that gets members coming back for more.
Styles Studios came to us during their construction phase with the vision of creating separately branded studios within their facility. Signage was key to differentiating the immersive experiences they offered in each studio.
(Images: Styles Studios)
(Images: Thumbtack, Studio BBA)
OUR PROCESS
Dig deep into our fabrication knowledge to create signage that best represents each studio experience.
Chain, a cycle studio, called for a rustic metal sign to mimic an alleyway speakeasy. Urban Ritual, a group fitness studio, needed a sleek, brushed metal sign to match the modern interior. Hustle, a strength training studio, required a vintage-style neon sign for a gritty, high-energy vibe. And finally, the sign for FreeSol, a yoga studio, incorporated charred wood to complement a zen-like yoga studio.
THE SOLUTION
Signage that elevates the experience of fitness, and helps members forget they’re working out.
Unique signage aids in recognizing each studio as a distinct experience, allowing members to escape reality and take much needed time for themselves. With each fitness space designed to feel like a high-end, boutique studio, it’s easy to forget these studios are all under one roof.
—Carrie Kepple, Owner at Styles Studios Fitness
THE RESULTS
Fitness so exhilarating, members can’t help but share with others.
The grand opening took place just a few weeks into the new year, right on time to help people stay on track with their resolution. As membership grew, so did the sense of community, creating a fun atomsphere—and members feeling better than ever.
(Images: Styles Studios)
A huge thanks to Carrie Kepple for asking us to make signs for your incredible facility! We love seeing your impact on the community and look forward to seeing your business grow.
SUMMARY
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Background
- Client: Styles Studios Fitness
- Location: Peoria, IL
- Size: n/a
- Type: Fitness facility
- Date: 2019
Services Provided
- 3D renderings and technical drawings
- Consultation
- Sign fabrication
Project Types
- Room signage
- Front desk signage
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